about me

I am a 3D Design Director based in New York City by way of Australia and Singapore, with deep roots in architecture and a practice that expands into brand, experiential, and strategic design.

I hold a Master of Architecture from the University of Pennsylvania, and architecture remains the foundation of how I think and create. I approach every challenge through spatial intelligence, proportion, materiality, and systems thinking. This architectural lens shapes the way I build experiences, ensuring they are grounded in craft, clarity, and a strong conceptual framework.

My work spans more than a decade across hospitality, sports, entertainment, retail, and workplace. I have designed stadium environments, training facilities, hospitality spaces, immersive installations, retail concepts, and large scale brand activations. Whether physical, digital, or hybrid, I am driven by the idea that every environment should tell a story and every experience should feel intentional, human, and memorable.

Storytelling sits at the center of my process. It is the bridge between strategy and space, the mechanism that turns environments into narratives, and the reason experiences resonate long after someone leaves them.

I lead multidisciplinary teams, set creative direction, and bring strategy to life through architecture and experience design. I focus on translating big ideas into environments and systems that are thoughtful, functional, and culturally relevant, while aligning clients, teams, and stakeholders around a shared vision.

At the core, I believe architecture and experience design are inseparable. Together they shape how people feel, how they move, and how they connect. My work is about designing spaces and experiences that tell a compelling story and leave a lasting impression.