EXPERIENTIAL DESIGN, GRAPHIC DESIGN, DIGITAL DESIGN, ARCHITECTURAL DESIGN

Location: Various Locations, USA
Role: Design Direction, Fabrication, Technical Review

When it comes to music festivals, there’s two levels of VIP access—one for fans and one for the artists. While other brands give fans access to the stars, Coke helped fans and their friends become the stars, together.

Fans got to form a music group, write a song and film a video—all with the help of a little real (AI) magic. And—to top it all off—they’ll enjoy an exclusive “green room” experience while they do it.

Throughout the space, we created multiple touchpoints to engage with the Coke including, a full sized sampling bar, hot swappable contextually relevant graphics and interactive photomoments. These helped guests memorialize their experiences through social media.