EXPERIENTIAL DESIGN, ENVIRONMENTAL DESIGN, GRAPHIC DESIGN, DIGITAL DESIGN

Location: Brooklyn, NY, USA
Role: Design Direction, Fabrication, Onsite Installation

For American Express Member Week, we invited Card Members into a private show at Brooklyn Steel that let fans get up close and personal with Jack Harlow - through his well known love of his hometown Louisville.

1500 fans enjoyed a redesigned, branded venue at Brooklyn Steel featuring a 40k strong live Twitch stream and more than 1 million total views - beating Amazon Music expectations by 200%.

We brought Jack’s Louisville to life, featuring dishes straight out of Jack’s lyrics such as Fettucine Alfredo (who knew?!) alongside partnering with local Kentucky artist, Bri Bowers, to design patches for guests to live customize their merch