American Express Shop
ARCHITECTURAL DESIGN, GRAPHIC DESIGN, DIGITAL DESIGN, DIGITAL FABRICATION
Location: Salt Lake City, USA
Role: Design Direction, Fabrication, Technical Review, Onsite Installation
We partnered with American Express and the Utah Jazz to continue Amex’s ‘Frictionless’ store concept of contactless shopping. Supplied by both local small business and national vendors, card members had access to a variety of food, beverage and merch items. All they had to do was tap, grab and go back to the action.
The Frictionless concept at Salt Lake City’s Delta Center centered around clean lines, bold, impactful use of color and a refined material palette. Warm woods, energetic blues and graphic lighting combined to create a refined and legible experience for card members. Building on this simple material pallet and design language we wanted to integrate elements of the Delta Center, the local Utah area and the energy of basketball to create an immediately recognizable, yet distinct, experience.
Building on lessons from previous iterations of the American Express Shop, the shop includes expanded, technology and back of house spaces and increased product display capacity, increasing operational efficiency. A new, dedicated, American Express Card member entry is formalized with a custom designed branded wall featuring an integrated 20’ LED screen.
