In the heart of SoHo, NYC, we transformed an entire townhouse into the Barbie Streamhouse, a dreamy, immersive experience celebrating Barbie’s world while seamlessly showcasing Verizon’s cutting-edge capabilities. In partnership with Mattel and Verizon, we designed a space that felt authentically Barbie—blending nostalgia, fashion, and technology to engage fans in playful yet premium ways.

Each room embodied a signature Barbie lifestyle moment: an upscale kitchen where guests decorated their own cookies, Barbie’s closet featuring photo ops and dress-up moments, and a living room with a Dance Dance Revolution-inspired game. A custom merch store allowed guests to personalize Barbie-themed phone cases, while the indoor pool photo moment delivered the ultimate shareable experience. Throughout the townhouse, nods to Barbie’s history added layers of storytelling, making the space feel both iconic and fresh.

Designed to feel like Barbie’s real-life SoHo dream home, the Streamhouse seamlessly blended Barbie’s signature aesthetic with Verizon’s brand elements, proving that tech, fashion, and play can coexist in a bold, immersive way.